type city poster mailer:
aiga minnesota

Art Direction, Design/Illustration, Print Management

Type City is a two-sided direct mail piece created to promote no-cost graphic design curriculum for high school art teachers.

When folded, the piece is an 8-page, self-cover booklet with an introduction to and summary of the curriculum. When completely unfolded, the reverse side is a colorful poster with playful imagery from type history (sorts, ink brayers, quoins, furniture cases, pica poles, and even a Linotype mat suspension bridge).