mini melts ice cream
Art Direction, Design, Illustration, Packaging, Copywriting (Brand Guide)
Mini Melts serves up premium beaded ice cream at convenience stores, stadiums, zoos, and more across the United States. As a rising competitor in the frozen novelty category with an impressive annual growth rate, it was time to elevate their brand and connect with ice cream lovers everywhere.
We transformed their look and personality into just what a mini beaded ice cream brand should be: Fun. Vibrant. Joyful. Everything you feel when you dive into a spoonful of fun with Mini Melts.
a sweet new identity
Their name may be mini, but their personality is anything but: a bold new logo with blocky custom letterforms, packaging that beckons any sweet tooth with bright flavor cues and playful iconography, and vending equipment that stands out in all environments.
Early retail adopters reported an impressive 20% sales lift after debuting the sweet new look as well as an increase in contract extensions from vendor partners.
collaborators
Amanda Leacock
Creative Director
broadhead.
Agency
