fabcon w2e
Video Production & Animation, B2B Print & Digital Advertising, Branding, Photo Editing, Marketing & Trade Show Collateral
Fabcon Precast’s Work to Existing (W2E) division provides expert commercial concrete repair, maintenance, and modification services. With the help of department branding, an animated informational video, updated collateral, and trade show displays, W2E has cemented itself as the industry’s foremost resource for anything a building owner might need after their concrete structure is completed.
building a reputation
This short video is a concise but compelling solution to communicating W2E’s full breadth of capabilities and has since become a linchpin for the division’s marketing efforts. This piece is a pivotal tool for trade shows both in-person and online, and its sub-one-minute duration makes it perfect for social media brand awareness.
a concrete voice
Although W2E lives under the umbrella of Fabcon Precast, their services extend to structures and products of any manufacturer or client. So it was important to establish W2E as a separate brand identity without losing their ties to Fabcon.
The overall look and feel of the W2E brand maintains industry-familiar Fabcon elements (an overlap in color palette and fonts, for example) with subtle departures that create an independent personality and voice.
print & digital collateral
A collection of print and digital collateral supports W2E’s efforts in both sales and brand awareness.
Audience-tailored sell sheets and an in-depth capabilities brochure exist both as printed pieces for industry trade shows as well as digital pdf versions for easy online distribution and download.
Work completed at Ostrom Creative.